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Connecting with customers in the 21st century — How the ‘Digital Revolution’ has changed Marketing
Digital marketing is the convergence of the practice of marketing with technology (both hardware and software) and the ubiquity of the Internet. The debate today seems to centre on its place and its value, in business planning and execution. Traditional pundits view digital marketing as providing new tools in the on-going, and relatively unchanged, discipline of connecting buyers and sellers; more contemporary marketers, on the other hand, are relinquishing this practice for a newer and more innovative model. While the very definition of marketing remains consistent – the activities that bring “buyers” and “sellers” together in order that an “exchange” of goods, services or ideas may take place – how this happens has clearly been altered over the last few years due to the introduction and proliferation of new technology
Kilbarry Ind. Park, Dublin Hill
Thursday February 27th at 6.30pm
Our February business briefing addresses the topic above. We have two expert speakers who will present their practices and achievements within this new sphere.
Stephen is Head of Marketing for Fota Wildlife Park one of the top ten visitor attractions in Ireland. Since taking up this role in November 2008 he has completely changed the brand identity and image that the park has in the public domain. He has managed to create a brand that is colourful, fun and exciting but more importantly a brand that people can identify with. To do this he has used social media and online communications as the key role in this brand building strategy and as a result has managed to increase website hits from 60,000 per annum to 250,000 per annum. In addition he has created an online following for the park which has 41,000 fans on Facebook and 8,000 on Twitter.
In 2010 Stephen was rewarded for his successful online communications strategy when Fotawildlife.ie was awarded the prestigious Grand Prix award for best website in Ireland at the Eircom Spiders. Stephen is a proud alumni of CIT having completed a Masters in Business Studies specialising in Marketing. He has given talks on social media to businesses and third level institutes (CIT, UCC, LIT, Tennessee State University.) In 2013 he spoke at the Web Summit in Dublin, County Mayors Tourism Conference and Cobh Chamber members event.
Stephen will present on ‘The Value of Marketing in a Digital Age’
John is an Internet Marketing Expert with ePresence Online Marketing. ePresence helps companies to grow their revenue by taking advantage of the Internet.
He is an Electronic Engineering Degree graduate from the Cork Institute of Technology, with a MBA from University College Cork and Executive Training at Kellogg Business School. He is currently on the Mentor Panels for Enterprise Ireland and the South Cork Enterprise Board. Before becoming an Internet Marketing Consultant, John held various roles including Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple Computer, IBM, Snap-on Inc. and FMC. John combines his technology know-how, management experience and customer focus to help his clients achieve success. Services provided to clients include internet marketing strategy development, implementation and management.
John will present on: ‘Digital Marketing Performance and Measurement’
Don’t miss this opportunity to attend what promises to be an illuminating and an engaging business briefing.
We would like to thank Jerry Fitzpatrick and his team in Flextronics International for hosting this event.
After the presentation, there will be the usual networking opportunity with light refreshments served.
Please contact email@example.com for further information
From over 400 Entries and following three gruelling days at the Enterprise Ireland /
Invest Northern Ireland Think Outside the Box Student Entrepreneur Finals in Galway,
Three Major Awards Winners were announced for Cork Institute of Technology by
Minister John Perry:
First Place and Student Entrepreneur of the Year 2013:
MasTech™ – an in-line automatic detection system for mastitis in cows
Most Technologically Innovative Product 2013:
Hush Hush Hairdryers
National Award of Merit 2013:
The CEIA presents their 29th Annual General Meeting at
Cork International Airport Hotel on Tuesday Nov 19th starting at 6.30pm
The Guest Speaker for the evening is: Mr Sean O’Sullivan
Sean O’Sullivan is an entrepreneur, inventor and investor, born in New York, living here in Cork. He is best known for co-founding MapInfo Corporation in 1986, a leading Location Intelligence and GIS company, headquartered in New York, and for coining the term “Cloud Computing”.
In 1993, Sean founded SOSventures, a venture capital and investment management firm which seeks to invest in start-up companies primarily in the technology sector. As Managing Director he has invested in over 100 companies, six of which became public companies or divisions of public companies listed on the Nasdaq or NYSE. With headquarters in Cork, Ireland and offices in the United States and China, SOSventures actively collaborates with and supports its international portfolio companies. Founded in 2007, Carma (formerly known as Avego) leads the world in carpooling technology. Headquartered in Cork, with offices in Dublin and the USA, Carma’s customers include cities, governments, public transport operators and tens of thousands of individual consumers.
Sean has had an unusually diverse career, being described as a “renaissance man”. He has also been described as an engineer, musician, computer programmer, a humanitarian, a war photographer, a cinematographer, stock analyst, freelance photojournalist, a venture capitalist and writer. As benefactor of the O’Sullivan Foundation, he has also been a primary funder of organizations such as the Khan Academy and CoderDojo.
Also, as Chairman of the Irish Entrepreneurship Forum and founder of Open Ireland, he is a leader and influencer of Irish government policy in fuelling economic growth and recovery in the Technology sector. Of course his celebrity status has been confirmed appearing as one of the ‘dragons’ on the RTE program “Dragon’s Den”
Don’t miss this opportunity to listen to Sean, the title of his presentation is:
“Dangerous Ideas – How to be Successful through Exploiting Disruption”
After the meeting, Dinner will be served in the main restaurant. (there will be a nominal charge for those that stay for dinner)
Contact firstname.lastname@example.org advising of your 1) ability to attend, 2) if you will stay for dinner.
Logitech Ireland is the location for our Oct. 2013 Business Briefing
Building 3400, Airport Business Park, Kinsale Rd,
Thursday October 24th at 6.30pm
Our host for the evening is:
VP Sales & Marketing Northern Europe and General Manager, Logitech Ireland
Frank and other Logitech Cork based leaders will talk about:
“Key Cork-based activities, Logitech’s Cork journey to date and their Challenges for the future”
Logitech International is a world leader and global provider of personal computer peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. It is a Swiss public company, founded in Oct 1981, with its headquarters in Lausanne, Switzerland. It is listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). In 2012 Logitech realised revenues of USD $2.32B and employed more than 11,000 employees worldwide achieving product distribution in more than 100 countries.
Logitech Ireland started 27 years ago in 1988, achieving a Best in Class manufacturing facility in the early ‘90s with over 400 employees. The facility transferred its manufacturing operation to China in the mid ‘90s and since then has developed a principal subsidiary within Logitech International responsible for high value add activities such as Design, Mechanical Engineering, Sales Support and Financial Shared Services. Maintaining the value add and excellence of Corks’ activities is very much an ongoing process. Logitech Ireland has almost 100 employees and has recently made a major investment in its new premises in the Airport Business Park having moved from its Ballincollig facility.
The Logitech people you will meet on the evening have been instrumental in shaping what Logitech Cork is today, and look forward to sharing their journey to date and some of their plans for the future.
After the presentation, there will be a brief facility tour followed by the usual networking opportunity with light refreshments served.
Don’t miss this opportunity to attend.
Contact Malachy McElroy by Email: email@example.com to confirm your attendance.
The CEIA would like to thank Frank and his team for hosting this event.
Our golf event this year is at: Fota Island Golf Club on Thursday July 04th 2013, playing the original 18 hole Deerpark championship course.
To keep it fun, the competiton is a 3 person team event, 3 Ball, Better Ball, Stableford.
Tee Times are: 2:00pm to 4:00pm – Dinner & Prize Giving afterward at 8.15pm
ENTRY FEE (including 4 course dinner & wine): €98 per PLAYER, (Dinner only €48)
We would like to thank our sponsors this year, without their contribution we would not be able to hold the event:
Email Malachy McElroy: firstname.lastname@example.org to book a place.
The June 2013 Business Briefing takes place at Maryborough House Hotel, the Newenham Suite, Wednesday June 19th stating at 6:30pm.
The subject for the evening will be BIG DATA ANALYTICS, the latest tool to help businesses grow. Big data analytics is the process of examining large amounts of data of a variety of types uncover hidden patterns, unknown correlations and other useful information. Such information can provide competitive advantages over rival organizations and result in business benefits, such as more effective marketing and increased revenue. The primary goal of big data analytics is to help companies make better business decisions by enabling data scientists and other users to analyze huge volumes of transaction data as well as other data sources that may be left untapped by conventional business intelligence programs. Continue reading
Tyndall National Institute
is one of Europe’s leading research centres, specialising in ICT hardware research, with ca 420 staff, students and academic & industrial visiting researchers. It undertakes internationally-leading research into ICT and uses its facilities and expertise to support industry and academia nationally. Tyndall has over 200 industry partnerships and customers worldwide
Dr Drain joined Tyndall in January 2013 from his role as Vice President and General Manager of the Lighting and Display Technology Division of Rambus Inc, Ohio. Commenting on this appointment, Tyndall Chairman, Dr Alastair Glass said,
“We are delighted to have someone of Kieran’s stature to lead Tyndall in its next phase. Kieran has extensive international experience in the management of research and development at a senior level in industry, and in the commercialisation and introduction of new technologies to market over the past thirty years.”
He added, “Kieran has held senior positions in both small-scale and large blue chip organisations and has an excellent track record in aligning R&D capabilities to industry needs. His experience will be vital in Tyndall’s future development, and in helping to maximise economic value for Ireland”.
A proven leader and technology sector executive, Dr Drain has delivered significant successes in major US and international business roles. He has over 30 years industrial experience in technology and business management in diverse industrial segments including solid state lighting, photovoltaics, nanomaterials, rechargeable batteries, LCD displays, electronic interconnect, automotive and composites.
The title of Dr. Drain’s talk is “Excellence with Impact”
The CEIA would like to thank Micheal Grufferty and the team in Tyndall National Institute for hosting this event
Wednesday April 17th 2013 @ 6:30pm
16th March 2013
Secondary Students from Coláiste an Phiarsaigh, Glanmire, Rocket to represent Ireland at the European CanSat competitionClick here for photos from the CanSat final at Lifetime Lab
Coláiste an Phiarsaigh, Glanmire, was announced as the winning team at the final of the CEIA-ESERO National CanSat competition at the Lifetime Lab in Cork on the 16th March. Continue reading